NEW Products

Pureology Hydrate Superfood Treatment deeply hydrates dry, color-treated hair with key ingredients Avocado Oil and Coconut Oil and a signature aromatherapy blend of Pineapple, Coconut, and Vanilla.

Pureology Hydrate Superfood Treatment deeply hydrates dry, color-treated hair with key ingredients Avocado Oil and Coconut Oil and a signature aromatherapy blend of Pineapple, Coconut, and Vanilla.

Is this for you? This toning shampoo neutralises yellow and brassy tones, brightens blonde hair, and protects colour for a cooler, more vibrant finish.

An ultra caring shampoo for colored hair that cleanses fiber gently & thoroughly.

This anti-porosity pre-shampoo treatment is a revoluntionary solution targeting hair breakage caused by metal penetration. [SCIENTIFIC DISCOVERY] Metal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage. But did you know that porous hair has even higher risk of breaking as it absorbs 2x more water with metal ? Through daily aggressions like chemical processing, heat styling or UV, micro-breaks multiply on the hair surface & cavities occur in the cortex, causing hair to get porous & absorb excess water with metal. This leads to higher risks of breakage. [INNOVATIVE TECHNOLOGY] Anti-porosity1 technology to treat hair when it is the most vulnerable to water : before the shampoo. It is concentrated with 2% Glicofiller, an active that has a dual effect both on surface & cortex, to prevent excess absorption of water with metal: On the surface: coats the fiber & refills 1 million hair micro-breaks, in 1 minute. Inside the fiber: penetrates the hair & fills down to the cortex. This new pre-shampoo treatment is part of the Metal Detox range, a full anti-metal protocol to stop hair breakage & color shift. 1Instrumental test after 10 uses of Metal Detox pre-shampoo treatment + shampoo + mask +oil.

TSuitable for all hair types, L'Oréal Professionnel’s Metal Detox Leave-In Hair Cream has an ultra-moisturising formula developed to protect against breakage and colour fade.

Suitable for all hair types, L'Oréal Professionnel’s Metal Detox Leave-In Hair Cream has an ultra-moisturising formula developed to protect against breakage and colour fade.

L'Oreal Metal Detox - Anti-Deposit Protector Concentrated Oil - 50ml

Experience the transformative effects of the L'Oréal Professional Absolut Repair Molecular Mask - a revolutionary formula designed to restore up to two years of hair damage. When hair is severely damaged, its molecular structure is compromised, resulting in breakage, lack of elasticity, and limited movement.

This is a powerful formula that leaves hair feeling stronger. Rebuilds hair molecular structure & restores strength. Goes beyond regular repair masks. ​Rebuilds hair molecular structure & restores strength. Deep penetration, instant transformation.​Deep molecular repairing hair rinse-off serum for damaged hair.

The innovative hair mask helps to protect the hair against copper-induced fading, working to maintain vibrancy, while leaving the locks feeling smoother and softer. The creamy mask is enriched with an uplifting citrus and woody fragrance to create a luxurious, salon-like experience at home.

A hydrating styling cream that replenishes and revitalizes hair for a silky, shiny finish. This hair-transforming keratin blow-dry cream delivers immediate smoothing results and locks out humidity all day. It significantly cuts blow-dry time to make daily styling faster and easier.